Florence Biennale: Pros and Cons

January 15, 2008

 

Traditionally, if you search on-line, the Florence Biennale has had mixed reviews.  Having now participated, personally, I feel somewhat qualified to share pros and cons.  My You Tube video interview was filmed on Day 4, and focuses on the positive (though we are still waiting for the Biennale folks to post it).  This blog entry considers the whole picture (no pun intended).

Let’s stress the positive (in random order):

1.   Abundant networking opportunities between artists
2.   A live how-to guide for how to show your artwork (or not)
3.   A chance to discover what’s hot (possible) and what’s not, in art, and beyond
4.   An extended stay in Florence (and not as a tourist)
5.   Web presence enhancement (through participation)
6.   Time out from the studio—chance to taste "la dolce vita"
7.   General public’s feedback—international audience
8.   Connections made with viewers passing through
9.   Networking locally (in Florence)
10. Opportunities for commissions, sales, shows
11. International perspective and acknowledgment
12. Personal development opportunities

Familiar common complaints
(in random order):

1.   Not enough visitors (likely not helped by time of year)
2.   Difficult layout and unfair allocation of display spaces
3.   Inadequate local publicity and attendance
4.   Most judges more aloof than approachable
5.   Select work given attention by judges, much of the rest ignored
6.   Certain presenters stood out, others had listeners walking out
7.   Environmental conditions challenging (heat, air, light…)
8.   Display equipment challenging (not flattering to artwork)
9.   Snack bar (food and service) not as expected for Italy
10. Many better works weren’t considered for prizes  
11. Too many artist-participant expenses and frustrating "administrivia"
12. Too much sitting around for artists who stayed on site

Those who go back again (participate in subsequent Biennales) demonstrate they’re not concerned with the glitches.  Those who don’t, have either been put off the first time, or simply can’t participate again for a myriad of other reasons.  In a world, and at a time, when fresh possibilities arise daily, pros, cons, and alternatives are reviewed carefully—as are first-hand accounts.  No matter what’s been considered disappointing about the Biennale, there’s still a lot of good to be said about it.  The opportunity to follow-through on the invitation to show at such an epic event comes to most of us only once.

In an ealier blog entry
, I explained how preparing for the Biennale likely enabled me to complete the Kilimanjaro climb.  Now, having completed the Biennale, I realize that the Kilimanjaro climb might have helped me to make the most of participating at the Biennale.

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