FLOWERS and FOOD—EUROPEAN Style
In North America, there’s a common complaint that flowers no longer smell like flowers and fresh fruits and veggies are tasteless. Visit the daily street markets of Europe and you’ll understand better any differences…
Maybe…
1. Products for sale haven’t had a long journey/shelf life before making it to buyers.
2. Growing conditions are more natural—with less mass production and preservatives.
3. Presentation is as it is meant to be—not tampered to alter texture, size, or ripeness.
Bigger and better (the N. American way) often…
1. Stresses quantity and accessiblity over quality.
2. Favors price over product.
3. Forgets basics—the innate properties of what’s being produced and developed and why.
Perhaps N. Americans are charmed by European ways because…
1. Individuality and personalization are more obvious.
2. Traditions, history, and pride don’t appear to be forgotten.
3. Smaller, rarer, and different may still be seen as better.








